I love the journey, and I love the multi-journey. It’s been some time now that I’ve been an executive and an angel investor at the same time. Naturally, one has to know how to manage these multiple journeys, priorities, focuses, and so on. But there is no doubt that when well balanced, it provides better and broader perspectives for work and life, and one side immensely enhances the other. More and more companies are understanding this, which is good news since it is rare that a single entity can fulfill us completely. I see more and more combinations of executive/investor, entrepreneur/investor, and executive/entrepreneur. I suspect far fewer mono-careers in the future will be successful. It’s why I always encourage people with multiple talents and an intense sense of meaning to pursue the multi-journey path, always highlighting the balance issue. Chances of fulfillment are much higher.
This brings me to some exciting news: I am adding another layer to my professional life. A layer that might be called thinker or thought leader.
I have always been a thought leader regarding innovation, entrepreneurship, digital, and creativity, but I had never structured my thoughts and ideas as a method, a theory, or a point of view. Or all of these combined.
Since we moved to the US more than a year ago, I realized how professionally zeroed out I became because of Portuguese’s challenges and Brazil’s uniqueness. I don’t see prejudice but a practical challenge to connect with my business history. This was hard for me, but instead of seeing it as a problem, I saw it as an opportunity: to reinvent myself. It’s not every day you can restart from scratch.
My a-ha moment came when I started to think about the work I do and what enables me to achieve positive results in the corporate world, the investor arena, the creative sphere, and even among my peers and the market — one concept started to provoke me insistently: orchestration.
I started to take notes, read a lot, observe, learn, and study it. And the more I dove into it, the more I liked what I learned. With the world becoming increasingly complex and AI challenging us, orchestration seems to be the best way to lead people and businesses.
But the real a-ha moment happened during a solo road trip from Los Angeles to San…
